About Us

About Us

Company Overview

Weichuangda Watches

　　Weichuangda Watch Accessories (Shenzhen) Co., Ltd. is located in Shenzhen, Formerly known as Weichuangda Industrial Co., Ltd., it was established in Hong Kong in 1997. In the same year, Weichangda Hardware Factory was established in Shenzhen. Drawing on years of expertise in manufacturing watch hands, and with the active participation of a large team of skilled technicians and managerial professionals, the company has grown rapidly. The facility covers over 5,000 square meters, with an annual output of approximately 100 million watch hands, which are sold to Hong Kong and markets worldwide. In addition, the company boasts a highly qualified engineering design team and continuously invests in both hardware and software, equipping itself with advanced ERP systems, precision‑controlled and electronically managed punching presses, as well as testing equipment from Switzerland and Japan. The company maintains a Technical Development Department responsible for technology R&D and its practical application, technical standardization, maintenance and support, and the acquisition and sharing of technical information—ensuring that its technological edge remains at the forefront of the industry.

　　Faced with new opportunities and challenges, Weichuangda Industrial Co., Ltd. has made quality and innovation the core strategies underpinning its brand development. Beyond their smooth texture and lustrous finish, Weichuangda’s hands are renowned for approaching the quality standards of their Swiss counterparts. Treating quality as its lifeblood, the company obtained ISO 9001:2000 certification in 2002, establishing a comprehensive quality management system in accordance with this standard. It has also equipped itself with state-of-the-art design, manufacturing, and testing facilities, implementing rigorous quality control across every stage—design, development, production, and service. In addition, the company has introduced ERP software tailored to its production processes, aiming for timely delivery and minimal waste, thereby elevating its quality management to a new level. Since last year, we have launched a new line of watch hands designed to complement high-end branded timepieces. Building on our existing diamond‑patterned hands, we have innovatively developed multi‑faceted AA‑grade hands featuring three, four, five, or even nine facets, along with a variety of advanced hand‑finishing techniques. Furthermore, Weichuangda continues to pioneer and innovate, creating the groundbreaking “steel‑blue” hand—a product crafted from steel, rooted in the time-honored traditions of Switzerland’s world‑renowned watchmaking. This exquisite piece is the result of painstaking craftsmanship by highly skilled hand‑makers, who meticulously fire the material at precisely controlled high temperatures. These technological breakthroughs have enabled an all‑round upgrade across research, production, and sales, laying a solid foundation for elevating product quality and building a strong brand.

　　Carrying forward history, shaping the future with creativity, showcasing the present, and building a strong brand. Weichangda will adhere to a strategy of steady growth, continuously increasing investment and refining its management practices to enhance overall competitiveness and ensure long-term sustainability. At the same time, we will focus on Mainland China and Hong Kong while maintaining a global outlook, prioritizing the interests of our customers, the company, employees, suppliers, and society. Through collaborative development and mutual advancement, we aim to achieve our ambitious goal of becoming a world-class manufacturer of watch hands.

Weichuangda Pinghu Factory         Weichuangda and Heping Branch Factory

Front view of Weichuangda Pinghu Factory Front view of Weichuangda Heping Branch Factory